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A nationally recognized leader in the Home Improvement industry with over 15 branches throughout the United States.

DaBella | Rebranding
DaBella's Comprehensive Rebrand

To celebrate DaBella's seventh anniversary, they announced a comprehensive rebrand including an entire redesign including visual, verbal identity and brand position.  

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As a Marketing Coordinator that joined two months prior, Kent was appointed project lead while receiving input from the executive leadership team at DaBella and OVO, a Portland-based brand consultancy. 

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Here are some of the items associated with this project:

  • Coordinated an internal event in Portland, Oregon to announce the rebrand that was also live-streamed across 13 different markets, while staying 10% below budget. 

  • Protected and maintained the brand image by appointing brand ambassadors at each office across the United States.

  • Responsible for assuring that all documentation and standard operating procedures were reflective of the current brand.   

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DaBella | Website Rebranding
Website Redesign

In January 2019, DaBella completed the rebranding efforts by launching the new website that allowed for better user experience on desktop and mobile. 

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An important aspect of this website redesign was assuring that all content would correctly represent the brand. In addition, this required partnering up with Logic Inbound, a Seattle-based search engine optimization agency to assure that domain authority would not be jeopardized during this transition. 

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Key aspects and accomplishments of this project were:

  • Increased conversion rate by 75% year over year.

  • Spearheaded the content creation of over 70+ pages. 

  • Integrated a chat platform within the website that allowed another method for customer support.

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Click on the logos below to learn more about Kent's impact on these organizations

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DaBella | Sweepstake
Marketing Operations

As a home improvement leader, DaBella offered homeowners the opportunity twice a year to win a $15,000 Home Makeover Sweepstakes. The winnings would go towards a roof, siding, windows or bath replacement system. 

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During Kent's two year tenure at DaBella, he was responsible for coordinating the sweepstakes through a Facebook Paid Media campaign and announcing the winner. 

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Some of the noteworthy items were:

  • Partnered with SearchLogic, a Portland-based Paid Media agency to launch the Facebook paid media campaign returned more than doubled the return on investment. 

  • Managed the logistics of awarding the sweepstakes winner the check and announcement on DaBella's website.

  • Gather testimonials from homeowers that would be used for marketing purposes. 

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DaBella | Traditional Media
Media Campaign

Being one of the fastest-growing home improvement companies, DaBella was ready for the big lights by starting their first-ever traditional media campaign (television, radio and streaming commercial) in Eugene and Medford, Oregon. This was also accomplished through the help of the team at Tenga. 

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As a Digital Marketing Manager, Kent led the charge for DaBella to coordinate the talent, material and location - all while staying within budget. 

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Immediate impacts from this campaign were:

  • Positive brand awareness for sales and canvas team while speaking with homeowners. 

  • Over 90% completion viewing rate by homeowners. 

  • Increased sales percentage by over 70% in both markets. 

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