
Premier distributor of life, annuity, and long-term care-based insurance products service over 5,000 financial professionals nationwide.
Brand Awareness
On a quarterly basis, LifePro held a Wealth-Builder Academy to show the financial advisors how to build trust with their prospective clients through an educational platform.
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With the help of a few team members, Kent orchestrated the website development for over ten advisors on a quarterly basis.
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Here are some of the aspects of this project:
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Responsible for recording and producing the videos of each advisor that would be displayed on the website.
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Collaborated with team members to launch an email drip campaign that 500+ advisors utilized to drive traffic to the website.




Event Application
On a yearly basis, LifePro took their top clients on an all-expense-paid trip to Hawaii for their annual LifePro Elite conference.
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In an effort to go green and digital for the first time, Kent was responsible for finding and creating LifePro's first-ever conference mobile application guide. This encompassed information such as hotel, point of contact and conference agenda.
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Some highlights on the event application were:
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Saved LifePro over $1,000 by converting a 50+ page conference guide into a mobile application.
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40% of attendees utilized the application during the seven-day conference.

Video Production
True to LifePro's value, they stressed the importance of continued education for their team members and clients. With time, the marketing team realized that the pre-recorded hour-long educational webinars were not as effective as viewership decreased as the video went on.
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Kent partnered up with LifePro's Vice President of Sales and Marketing Director to recreate a new form of a weekly webinar called Money Script Monday.
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Here are some of the impacts of this revamp:
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Doubled the number of views through a more concise and short webinar.
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Increased LifePro's website Domain Authority by 5% through following search engine optimization best practices such as utilize keywords that would optimize search volume.




Client Branding
One of the key factors when trying to find a financial advisor is their creditability. As a one-stop-shop, LifePro provided services to help advisors gain much-needed creditability through sales materials and marketing.
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By taking the time to speak with the advisors to learn about their culture, mission, and values, Kent was able to utilize platforms such as 99designs.com and Wix to create a logo for marketing collateral.
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Financial advisors loved these aspects:
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Created a logo that represented their values and beliefs that would provide the professional look they desired.
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Established a creditable website with content that would educate the advisor's prospects.

