Impactful Content Creation
Whether through compelling copy or engaging video, the goal is to resonate deeply with users by understanding their needs and presenting the ideal solution. These formats complement each other perfectly, combining to tell richer, more impactful stories. Experience across both ensures messaging is clear, meaningful, and tailored for global audiences.
Conversion Optimization
Intel offers a wide range of processors for different use cases, but the original page was too technical and overwhelming for many users. Leading the effort to simplify messaging while preserving essential technical details helped clarify options by form factor—like desktop or laptop—and guided users toward next steps, including where to buy.
Key Achievements
Improved Clarity
clearer user guidance and simplified message
Content Creation Impact
At LifePro, video was a vital channel for keeping financial advisors informed on product updates and client strategies. Analyzing engagement data revealed viewers dropped off around five minutes, leading to a shift toward shorter, rebranded videos. Managing the entire production process—from pre-production through post—helped boost engagement, improve retention, and deliver content that truly connected.
Key Achievements
Engagement and Rentention
increased with shorter videos
Success comes from a strategy that integrates web strategy, content creation, branding, and project leadership—each playing a vital role in crafting engaging experiences, building trust, and delivering results. Together, they form the key to driving growth and meaningful connections. Explore how they connect throughout this portfolio.
Dynamic Marketing Career
Managing brand and marketing initiatives across multiple markets at DaBella laid the foundation for leading global product marketing and web strategy at Intel. This progression reflects a proven ability to deliver cohesive, high-impact campaigns that resonate across diverse audiences and channels.