Conversion Optimization
While intel.com did a great job educating users about the products, the conversion stage revealed a challenge—an overwhelming list of PCs powered by a backend system made it difficult for users to determine which PC might be best for them. To address this, efforts were led to partner with the retail team to develop a recommendation tool that tailored product suggestions through a few quick questions—simplifying choices, improving the overall experience, and allowing removal of the outdated backend system.
Key Achievements
$1M
saved annually
Strategic Web Experiences
Effective digital experiences guide users effortlessly from curiosity to confidence, turning interest into action. By leveraging data aligned with each funnel stage and blending organic SEO with targeted SEM, the approach creates a seamless journey that engages users when and where it matters—driving meaningful connections and measurable growth.
SEO-Driven Web Strategy
Following a company-wide rebrand, the website needed to reflect the new identity while delivering a seamless experience across devices. Collaboration with an SEO agency ensured content aligned with the refreshed brand and maintained search rankings. The revamped site also supported paid media campaigns, driving higher engagement and increased conversions.
Key Achievements
+75%
conversion rate
1st Page
search ranking
Success comes from a strategy that integrates web strategy, content creation, branding, and project leadership—each playing a vital role in crafting engaging experiences, building trust, and delivering results. Together, they form the key to driving growth and meaningful connections. Explore how they connect throughout this portfolio.
Dynamic Marketing Career
Managing brand and marketing initiatives across multiple markets at DaBella laid the foundation for leading global product marketing and web strategy at Intel. This progression reflects a proven ability to deliver cohesive, high-impact campaigns that resonate across diverse audiences and channels.