Project Management Playbook
When priorities compete, thoughtful collaboration brings clarity. Listening to stakeholder needs, aligning strategies, and fostering cooperation keeps projects moving toward shared success. This approach has guided high-visibility product launches worldwide and ensured swift, steady crisis management when challenges arise—all while safeguarding quality and brand trust.
Product Launch Strategty
As a globally recognized brand, Intel debuted a high-visibility flagship product. Early insights showed some dynamic content wasn’t connecting as intended. Shifting to use case–driven content created a clearer, more personalized user journey. SEO improvements helped surface the right information, guiding users smoothly through their experience.
Key Achievements
+15%
year over year growth in page views
DaBella’s rapid expansion called for a marketing approach that could keep up with its growth. Embracing traditional media channels—such as TV, radio, email, and direct mail—became a key part of that strategy. Leading the effort from agency research through final execution helped deliver a unified campaign that boosted brand awareness and customer engagement.
Key Achievements
organic traffic
+22%
conversion rate
+76%
direct & social traffic
+103%
Success comes from a strategy that integrates web strategy, content creation, branding, and project leadership—each playing a vital role in crafting engaging experiences, building trust, and delivering results. Together, they form the key to driving growth and meaningful connections. Explore how they connect throughout this portfolio.
Dynamic Marketing Career
Managing brand and marketing initiatives across multiple markets at DaBella laid the foundation for leading global product marketing and web strategy at Intel. This progression reflects a proven ability to deliver cohesive, high-impact campaigns that resonate across diverse audiences and channels.